Hi, I’m Kyle Thiermann.

Let’s start with MUD\WTR. You’ve likely been served their ads while doom-scrolling the gram. As Senior Copywriter of this meteoric startup, I was tasked to define the voice and tone of the brand. We laughed. Old ladies sent us hate mail. It worked.

I’ve executed cultural positioning campaigns, OOH, hero scripts, and beyond. I also know email marketing and started a boutique agency called Claude. It’s an out-of-the-box way to inbox.

In 2023, I did a lot of stuff with Humanaut Brand Invention Agency. We crafted campaigns for Nuun, The League, Juicy Juice, Pete & Gerry’s, and Woodside Homes.

I love writing for brands that have a little moxie. Gimme a shout. Let’s inspire two old ladies to send hate mail. And make you lots of money.

kthiermann at gmail dot com

“If I’m stuck on a creative island, and the only way off is incredible out-of-the-box ideas, I want to work with Kyle. My designs come to life with his copywriting; his writing demands attention.”

—Dersu Rhodes, Creative Director, Vice & MUD\WTR